The Litigation Group’s jury research approach centers on providing the client and the legal team with more than just what happened during the mock jury deliberations.
Our research and methodology seek to answer a more important question: Why do jurors decide for or against the client and what factors influence their decision-making process?
Answering the why question is critical to success at trial. If the jury verdict during the research phase went against the client, then understanding why it happened will assist the trial team in changing the outcome at trial. If the jury verdicts during the research turned out in deliberations for the client, then understanding why it happened will assist the trial team in replicating that outcome at trial.
Answering the why question is no easy task—it requires expertise in jury communications and extensive post-research analysis. Simple frequency tables and raw qualitative data are not sufficient. In-depth statistical analysis that examines issue attitudes and how those attitudes are linked to juror verdict decisions is absolutely critical. This is the kind of analysis that The Litigation Group performs on every project across the nation.
During the research, the jurors will complete
the following questionnaires:
Pre-attitude phase (Prior to stimulus effect)
Knowledge and experience (Quant/Qual)
General attitudes (Quant/Qual)
Case specific pre-attitude (Quant/Qual)
Corporate image and knowledge (Quant/Qual)
During the research process
Parties ratings & general assessment (Quant)
Affective measurement of parties (Quant)
Verdict, damages and responsibility (Quant)
Interpretation, retention and importance (Qual)
Witness assessment (Quant/Qual)
Post-stimulus case issues (Quant/Qual)