Successful litigators invariably bring together a team of exceptional lawyers, consultants and technical experts to maximize the odds of winning at trial. As the financial and business implications of jury decisions have multiplied, the importance of up-to-date and reliable intelligence regarding the jury pool has significantly increased. Now, more than ever, it is essential to secure scientifically valid jury research to provide your legal team with the best jury intelligence in preparation for the trial.
Valid and reliable scientifically driven jury research answers a range of questions: How will typical jurors react to the conflicting arguments offered by each side? How will jurors evaluate the witnesses and their specific testimony? Which types of jurors are likely to understand and adopt your view of the arguments and evidence? How will pre-existing attitudes, values, beliefs and biases affect jurors' willingness to engage in deliberations on behalf of your client?
Through the design and implementation of case-specific social scientific jury research, The Litigation Group provides these answers. You have the team of top legal minds. We provide the best in jury communication research, analysis and strategic recommendations. Expanding your team to include The Litigation Group provides a winning combination in the challenging world of complex litigation. For more than two decades, The Litigation Group has joined with trial teams across the country to help increase persuasive impact by understanding how jurors will respond to specific arguments, evidence and witnesses.
The Litigation Group provides a wide range of services including pre-trial jury research, witness preparation, graphic evidence, jury selection assistance and strategic in-trial communication consulting. We have a proven record of assisting legal teams in getting the best possible outcome for their clients.
ABOUT MARK T. GERARD
With more than 25 years of experience as a jury consultant, Mark Gerard is a recognized leader in the field of jury communication. He founded The Litigation Group in 1990 to provide clients with a proven approach and methodology for jury research and maintains an unwavering commitment to working with the trial team to provide powerful data about the case.
Mr. Gerard's case experience includes antitrust, product liability, contract disputes, toxic tort, wrongful termination, sexual harassment, race and gender discrimination, patent infringement, trademark and copyrights, medical malpractice and securities fraud. He received his bachelor's degree in marketing research and statistics from the University of Southern California and his master's degree in communications theory and research from California State University, Fullerton.
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Mr. Gerard's case experience includes antitrust, product liability, contract disputes, toxic tort, wrongful termination, sexual harassment, race and gender discrimination, patent infringement, trademark and copyrights, medical malpractice and securities fraud. He received his bachelor's degree in marketing research and statistics from the University of Southern California and his master's degree in communications theory and research from California State University, Fullerton.
