Effective jury research is essential to a winning strategy. All jury research is not created equally-many jury research firms sacrifice rigorous social science methods for faster and cheaper approaches. Having a sound methodology and research design is critical to ensure the findings are valid, reliable and predictive of what is likely to occur at trial.
For each specific case and venue, our research team recruits a sample of people reflecting typical jurors that correspond to the statistical makeup of the jury pool in the trial venue. The Litigation Group reviews all case presentations to ensure a valid research test. The opposing presentations must be balanced so the trial team will encounter the hardest hitting opposition likely to be present during the upcoming trial. The case facts and evidence are presented to the panel of jurors, controlling for presenter effect.
During our research design, communication experts test and evaluate the persuasiveness of the case ? from both the plaintiff and the defense perspective. Our research method, with its emphasis on quantitative and qualitative data, is scientifically sound and provides our clients with extremely useful results.
The Litigation Group compiles a post-analysis report, and this comprehensive written report enables the trial team to fully understand what happened during the research and why it happened. This strategic intelligence allows the trial team to enter the litigation battlefield armed with the most persuasive case position possible.
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