The Litigation Group's implementation of case-specific social scientific jury research, with its emphasis on quantitative and qualitative data, provides our clients with vital data that allow the trial team to identify the elements of the case most persuasive to the jury and counter the opposition's arguments. Our dual approach to research enables us to identify specific issues, facts and evidence relevant to jurors' decision making. The Litigation Group gathers information throughout the trial to understand issues ranging from jurors' attitudes before the presentation of facts to their views on corporate image to their interpretation of evidence. Ultimately, the data we develop helps the trial team structure a case position to either alter or replicate the outcome.
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