With more than two decades of experience in jury research, The Litigation Group has developed a scientifically sound research design to test the persuasiveness of any case presentation and to study the decision-making process of jurors in the trial venue. Our proven research design, with its emphasis on custom-designed questionnaires for each case, includes analysis of jurors' attitudes and perspectives before, during and after the mock jury process. This comprehensive approach gives the trial team important data on how jurors' pre-existing attitudes and experiences can affect their interpretation of the case facts and issues. Ultimately, our design provides a roadmap for developing compelling, resonant arguments.
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