The Litigation Group's intensive jury research exercise culminates in a 3-4 hour deliberation process in which jurors discuss the case at length until reaching a verdict. This provides valuable insight into the key themes that resonate with jurors on both sides of the issues, which is instrumental in uncovering crucial arguments used by jurors to convert others to their view of the case. Understanding these conversion arguments is the key to the success of any case.
The Litigation Group facilitates a preview of some the common problems faced inside deliberations and how to solve them.
Next: Affective Thinking Jurors >







