Demonstrative evidence is designed to enhance case presentation and improve the jurors' retention of key evidence. Demonstrative evidence can be as sophisticated as a three-dimensional model or as simple as a 34" X 44" static graphic.
- Stimulate Jurors
- Clarify Messages
- Improve Comprehension
- Reduce the Possibility of Misinterpretation
- Impact and Persuassion
In any trial, the jury is essentially a passive audience. The jurors are not required to learn or retain the information presented during the case. Furthermore, jurors cannot ask for clarification of complicated evidence. The only advantage you have is that the jury is a captive audience.
Demonstrative evidence help focus attention by creating interest and delivering your message in a simple and concise manner. While not all case issues can be simple or interesting, properly designed visual aids will increase the jurors' understanding of your case position, thereby increasing your potential for success.
When the jurors need to process complex information that can present them with reasoning challenges such as Timelines, Spatial Relationships, Mechanical Design, Statistics and Physics, visual aids can be very effective in assisting the jurors in their understanding.
Educational studies have shown that people retain over two times more information that has been presented both visually and orally, rather than orally alone. Because people are trained, educated, and conditioned visually, demonstrative evidence helps to stimulate the jurors' attention. Visual stimuli improves their comprehension of difficult or detailed aspects of your case which expands their level of retention. Demonstrative evidence assists in educating and persuading the jury, thereby making the presentation of your case more effective.
 In addition, visual aids do more than enhance an attorney's oral presentation, they overcome language barriers, educational impediments, cultural differences and gender gaps. Graphics put jurors at ease with information and reduce the possibility of misinterpretation -- you can focus on specifics without losing emphasis on your overall case.
Increase jurors' retention rate 200% by presenting your case both visually and orally.
The Litigation Group specializes in Case Strategy and Theme Consulting. Our years of research and study of both actual and surrogate jurors provides a breadth of experience in understanding how jurors think and process information. Together, we work with the trial team to identify which issues, facts, events, or themes in your case will need visual support.
Whatever the degree of support needed, whether consulting with counsel in developing a portfolio of trial exhibits, or simply producing exhibits for litigators who already know what they want, The Litigation Group provides persuasive and effective exhibits utilizing sound concepts and design techniques.
The Litigation Group uses a three stage developmental process in producing demonstrative exhibits: Defining the Objectives, Developing the Concept and Design, and Producing Final Exhibits.
Defining the Objectives
The most critical stage in developing persuasive exhibits is determining which points in your case need visual enhancement. With clear and strategic objectives, trial exhibits provide focus for the jurors which results in an effective and powerful presentation.
Concept and Design
Once the objectives are defined, the project manager and concept artist create designs for each element in the case needing visual attention that will communicate the defined message to the jurors. Special attention is paid to the psychological dimensions of each design to ensure the visual experience is one that will capture the attention of the jurors.
Production
In the final stage, the project manager and production artist prepare the trial exhibit for courtroom use. During this stage, the preliminary artwork is produced in final layout form for client approval. Upon approval, the illustration is enlarged to a 34" x 44" exhibit. We utilize the latest technology to produce graphics that will achieve the level of hue, brightness, and saturation needed to stimulate the viewer.
Whether it is a complex idea or a simple timeline, our artists provide memorable graphic illustrations that add impact and power to your presentation.
Categories of Graphics:
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