Jurors think differently than lawyers and judges?all too often, they evaluate a case by applying a completely different set of criteria than legal professionals. During a trial, jurors may consider the legal questions in a case too esoteric and they focus instead on issues of "right and wrong." The Litigation Group's research and experience have consistently shown that the moral correctness of a party's behavior plays a major role in the jury's decision-making process. The key to a winning case is to understand the "jurors' perspective." Through pre-trial research, The Litigation Group can help the trial team organize a case that will take into account how to persuade jurors through effective legal and emotional arguments.
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